Logo Design, Garment Design, Website Design & Development
To create a brand identity for a start-up cycling clothing manufacturer. From initial design work, the brief was expanded to include garment design, website design and print ads for national cycling magazines.
Taking a lead from classic jerseys from the 1970s and cultural inspirational from cycling's heartland of Belgium, a distinctive logo and visual language was created. Visuals were also designed build a bespoke Shopify e-Commerce website.