The Brief
Designed to outline the National Trust’s vision for the next ten years, this House of Common’s- launched report highlighted the Trust’s aims in creating more interest and interaction with the general public. Using photography from the Trust's library, slogans and hand-written notes were used to indicate visitor involvement in often staid and clinical environments. Combined with an irregular grid layout, the document was a conscious move away from the Trust’s old brand guidelines, and the first in a concerted effort for a more contemporary look and feel. The document was also produced in an English-only and English/ Welsh tip-and-turn bilingual format.